Today I will discuss about Digital Marketing and types of digital marketing you can use to grow your business. As it is a really huge topic so we should start without any more babbling.
What is Digital Marketing?
Marketing is the process by which you reach your target audience. Marketing is the thing on which the success of your brand relies. The activities you do to promote your brand is known as Marketing. When you use the digital media to promote your brand it is called Digital Marketing.
Importance of Digital Marketing
No matter what type business you are running or what topic you choose for blogging, no matter how good you write content, growth will not be smooth unless you have a solid marketing strategy. Whenever it comes to marketing strategy, the first thing to decide is target audience. After you decide your target audience now it is time to make process via which you will reach them with your content, website or brand.
In early days, people used to watch TV, read newspaper or magazine. So telecom media and print media was a reliable option for brand promotion and the ultimate marketing. But now, things have changed after the arrival of internet. Now, whenever any situation arises, people go to internet.
In laser time, people use various social media platforms. For entertainment purposes they use YouTube or other entertainment website. Food magazine has no more value as people just Google whenever they need to find the best restaurant to have dinner with family. Even the sales of electronic goods or clothing have increased via online shopping. The world is moving inside World Wide Web. In such situation, as a blogger or as an online entrepreneur you have go for Digital Marketing.
Benefits of Digital Marketing
Digital Marketing has just changed the overview of marketing. Marketing in traditional methods had some limitations. Digital Marketing has just killed those limitations and made marketing easier for the brands all over the world.
First thing to mention is cost effectiveness. Marketing in Digital Platforms is way cheap then branding via magazines or TV. The next thing is easy scalability. From your bedroom in California, you can reach people all over the world. Another advantage it gives you is it is customizable. You can decide the audience in various ways by customizing your marketing process so that you reach the right person via your marketing efforts.
Types of Digital Marketing
Digital Marketing has a really huge area and it is divided in so many components. So, now we will learn about the types of Digital Marketing.
1. Search Engine Optimization (SEO)
Search Engine Optimization is the process to bring your content, articles or product on the top of the search engine to get more organic traffic. Meaning This is one of the best practice in digital marketing to let visitors know about your business. Search engine optimization can be applied to your website, business product or blog to rank higher.
Read more about how to rank higher in Google’s first page.
2. Search Engine Marketing (SEM)
Search engine marketing is buying traffic through paid search listing. SEM is opposite of Search Engine Optimization. In Search Engine Optimization you get free organic traffic where Search engine marketing is buying traffic. When you search something in Google you will see either on the top or on the side of the search engine result page (SERP) displaying some sites which is called Sponsored Results
You can do Search engine marketing through Google, Bing or any other search engines for your business.
3. Pay Per Click advertising (PPC)
Pay Per Click advertising is a method of driving traffic to your website by paying different marketing channels or networks. Every time visitors click on your, you get charged for it. One of the most popular types of Pay Per Click advertising is Google AdWords. You can also pay different social networks like Facebook Ads, Promoted tweet on Twitter, promoted Ads on LinkedIn for pay per click advertisements.
4. Social Media Marketing (SMM)
Social Media Marketing is the process of promoting your brand and your content on social media networks without paying any money. It helps you to increase brand awareness as well as drive traffic for your business.
You can use following popular social media websites for your marketing to promote your business.
5. Content Marketing
Content marketing is a type of marketing which involves sharing the online materials for the purpose of brand awareness and traffic growth. For example, blog post, ebooks, infographics, social media posts. There is a saying “Content is King”. Great content is not only a good SEO practice, it is also one of the best way to drive traffic to your websites.
So, Content writing should be such a way that it helps your reader solving a problem, but should be promotional way.
6. Email Marketing
Email marketing is basically a type digital marketing strategy where you send the email to your potential customers about your new products or services as well as promotions, discounts of product or services you offer. 93% of internet users still use emails. Just look around you, you will see everyone is looking at their phone doing something. And whatever they are doing, at least once in every hour or so they are refreshing their inbox to see if they have any new emails.
Company can communicate with customers for following campaign:
- Subscription newsletter
- Customer welcome package
- Promotions, discount, and coupons for product or services
- Loyalty, points program
- New article posts
7. Affiliate Marketing
Another component of digital marketing is Affiliate marketing where an online retailer pays another website a commission for traffic or generating sales as a referral. Basically, you are promoting someone else’s product and service and earning a commission when customers buy that product or service.
For example, you can write a review of a product of a company which you are affiliate with and recommend that product to your reader. When your reader buy that product by clicking on your link you have provided on your websites, you will get a commission from the retail company. One of the most popular affiliate program is “Amazon Affiliate program”.
Each of these digital marketing components are really huge and in our upcoming articles I will discuss each one of them. So make sure that you subscribe to our newsletter to get the articles of our “All About Digital Marketing” series.
It was the basic overview of Digital Marketing. Hope the article helps you to understand the topic Digital Marketing. As I mentioned earlier, I will be publishing more contents on this series so make sure that you stay connected.
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